About the Executive Summit:
This highly interactive session delves into the critical role of innovation in the modern enterprise. Michael Tchong will lay the foundation for this discussion with an exploration of Ubertrends, disruptive waves that are changing the market we compete in and the consumers and society that drives it. The afternoon is dedicated to the what, why, when, who, and where aspects of innovation. Participants will take an active role in analyzing the pain points in their environment and the key points of leading the change in building a culture of innovation.
Who should attend the Executive Summit?
This Executive Summit is specifically designed for brand leaders from all industries with the most senior-level responsibility for customer care. It is designed to provide interactive, strategic discussions with an expert facilitator as well as actionable takeaways that can be implemented as soon as you return.
FOUNDER OF UBERCOOL INNOVATION LLC
A professional trend forecaster, speaker and author, Michael speaks and writes about cracking the code of the future applying his unique framework of Ubertrends — massive waves that are reshaping global behavior. Michael’s high-energy and passionate approach exemplifies his trademark motto, “I help you catch the next wave before it catches you.” His talks showcase innovation catalysts that are reinventing industries by harnessing emerging societal and technology trends.
Monday, April 15, 2019
Based on Michael Tchong’s new book Ubertrends – How Trends and Innovation Are Transforming Our Future, this exclusive session dives into the tsunamis of change that are Ubertrends, understanding how they are roiling our culture and human behavior. Ubertrends are remarkable transformation that also offer many windows of opportunity for innovation. This session will be an interactive trend exploration and demonstration of the following waves:
The Evaporation of Decorum
The faceless masses of today’s society, emboldened by an anonymous internet culture, are lowering the barrier of civilized behavior. An undesired side effect of the Casual Living Ubertrend, which breeds informality, is the evaporation of decorum.
Marriage of Man and Machine
The Digital Lifestyle is rewriting the rules of innovation. As technology becomes more tightly interwoven with the fabric of life, the dominant values that rule this technology infused age are connectivity, convergence and convenience.
Been There, Done That
Generation X-tasy is warping society’s norms. Oscar Wilde’s 1893 observation that “nothing succeeds like excess” has become par for the course. This experiential Ubertrend is the driving force behind a popular expression that says it all: “Been there, done that.”
The Acceleration of Life
Time Compression has led to a multitasking population that’s in love with instant gratification. It’s a world that treasures speedy, efficient services that are simple to understand, and that better manage their increasingly valuable disposable time.
Untethered and Unfettered
Unwired is creating a highly mobile, independent lifestyle. The chief value impelling people to unwire is freedom. They want to decide when and where to use services, while seeking greater control over life’s daily interfaces. Think “control enthusiast.”
Ascent of Woman
WAF, the Woman’s Acceptance Factor, is an Ubertrend that’s leading to an increasingly female-centricsociety. It’s being driven by more highly educated women, female entrepreneurs and politicians, whose social media influence, is helping to shape-shift the order of humanity.
Exploring the what, why, when, who, and where aspects of innovation, this engaging session traces the history and the impact of innovation. The session is presented using case studies to show that relentless innovation drives financial success. It explores changes in management attitudes toward innovation, including a sea-change shift in thinking during the 90s; the explosion in CINO titles around the world; the weaving of technology, à la Digital Lifestyle, in business innovation initiatives, and much more.
Reimagine the way you brainstorm as the sessions guides you through alternative thought development processes.
Pain Point Analysis
Using the Business Model Canvas to sketch each individual’s business strengths and weaknesses, the part of the afternoon session will focus on immovable objects, and the want for innovation but resistance to implement it. Live objection handling followed by solving today’s biggest challenge propelled by the Casual Living Ubertrend: “Customer Rage.” There has been a dramatic increase in people reporting problems, despite the fact that companies are spending big on customer-service programs.
Building a Culture of Innovation
This portion of the afternoon session is focused on following the customer experience, exploring design thinking, and valuable resources for innovation.
Be a beacon of innovation in your company
Seating is limited at this exclusive summit